How does design affect psychology?

・Are my creations really useful?

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1. Theme of this article
- 1.1. How does design affect psychology?
2. Article Reliability
3. Dear Reader.
4. Finally

Theme of this article

How does design affect psychology?

Article Reliability

Hello, my name is Yuichi. I am a designer in Japan.

This blog is an English translation of a blog written in Japanese. Please note that there may be some incorrect grammar.

Dear Reader.

Design is mostly seen by people with a visual component. It has no small influence on the human psyche and can prompt action. On the other hand, if something has no influence at all, it is as good as nothing.

Let us introduce you to what factors actually influence people.

Color

Color has a strong influence on people’s emotions, behavior, and images. Understanding color psychology can improve the quality of your branding and make it more likely to stick with your target audience.

For example.
Red has connotations of heat, strength, passion, and excitement. It is also a high-impact color and brings a positive impression. It can be used to create energy, motivation, and uplift the mood.

Blue has an impression of coldness and coolness, and has meanings such as calmness and sadness. It is also a color that gives positive impressions such as vastness, sincerity, and freedom, in addition to its negative meanings. It has a calming effect and improves concentration.

Yellow is a bright and energetic color. Besides brightness and energy, it also means happiness and radiance. Because of its attention-getting effect, it is often used to convey danger, caution, or warning.

This is only part of the story, but by understanding the characteristics of colors like this, we can also bring them closer to the desired development.

Perception

When designing, we must consider how people perceive the design. For example, the title should be large enough to be easily seen, or the poster should be in a theme color so that it can be recognized from a distance. By going back to the way it looks depending on the situation, you can create a design that will attract people’s attention more effectively.

Memory

Understanding how people remember information they see or hear can increase the likelihood of creating designs that are memorable and easy to recall. This is especially necessary for branding and advertising.

For example, when people see text, their brains try to recognize what the text represents as an image. This is because it is easier to understand what is represented by a picture, which is why there are so many things in the world that are represented by diagrams and illustrations.

For things that cannot be represented as images, such as catchphrases, it is said that things that stick in the mind are more likely to remain in the memory. The question is, “Is this about me?” and the more people think so, the more successful the catchphrase will be.

Emotion

Emotion plays a major role in how people perceive and react to a design. As mentioned in the memory section, the more emotionally charged the design is, the easier it is for people to remember it. Joy, anger, sadness, and anger, if designers can use psychology to understand which emotions their designs evoke, they will be able to effectively produce results.

Decision Making

Creating a design is also about solving some problem. Sometimes, the solution is to get people to buy your product. In other words, it is to make people who see the design want to buy it. If you understand how people make decisions, you can effectively lead your business to success.